The guest list

113 creators, sourced and vetted

• Dallas food and lifestyle creators from neighborhood reviewers to macro accounts near 500K followers, a near-even split of TikTok-first and Instagram-first.
• Every RSVP approved by hand, so the room was curated, not just full.
• The list filled in six days. Invites went out September 25; by the night of October 1 every arrival window was booked.
• Five more creators got private previews, coordinated one on one before the night, and two of those posts cleared 98K and 201K views.

The run of show

Four hours, eight waves, no crush

• Timed arrivals every 30 minutes from 5pm to 9pm, so the venue stayed lively all night without ever overwhelming the topping bar.
• QR check-in at the door against the approved list.
• Full from the first wave to the last. Four hours of steady traffic, no line out the door, no dead room, so every frame filmed that night looked like opening night.

The brief

One page that gave every creator the story

• The story: Melbourne-born, a cult following in Australia, and Dallas got the first U.S. location. "Dallas got first dibs."
• The details creators actually used: the lingo (venue, not store), the 40+ toppings, the hot bar, the Dallas-only chocolate cowboy hat, the Chi Club app.
• Written in Yo-Chi’s voice, not ours. We studied the brand’s guidelines and tone and matched them across every invite, asset and the brief itself.
• The ask, kept light: tag @iloveyochi.us and @iloveyochi_us if you share. No posting requirement, so everything that ran was organic.