FIFA World Cup 2026The World Came to Dallas.
Fans Came to Us for the 101.
Nine matches at AT&T Stadium, five weeks of fan fests, parades and watch parties, and more visitors than this city has hosted at once. We did what we've always done: experienced it firsthand, then used our local knowledge to show fans where to watch and how to celebrate. Here's what happened when 45+ brands came along with us.
IMPACT BY THE NUMBERSDallas had more matches than any other host city, and locals had real questions: where to watch, which roads were closed, where the Mexico fans eat. We answered them in the Dallasites101 feed, threw five events and built the tournament into our clients' calendars. Every number below comes from our campaign reporting and Eventbrite, June 11 to July 19, 2026.
6.6M+
video views across our World Cup content
45+
brand partners across content, events and client campaigns
tickets and RSVPs across five World Cup events
STRATEGY & EXECUTIONA World Cup logo was out of reach for most local businesses, so we gave them a way into the moment that felt natural to the fans already following along. 22 organic Dallasites101 posts answered the questions everyone was asking, and 22 partner features ran in the same voice right alongside them. Two Around the World Soccer Bar Crawls and three watch parties put 14 sponsors in front of our crowd, and seven managed accounts plus three creator campaigns brought the tournament into our clients' own channels.
Partner Features / Event Sponsorships / Managed Social & Influencer Campaigns
