10 Years of Connecting Texans
From Dallas to Austin to Fort Worth, and beyond—we’re celebrating a decade of building community, supporting local businesses, and making Texans feel at home in their cities.
IMPACT BY THE NUMBERSWhen we reflect on our major milestones, they tell a story of community, impact, and growth that we’re beyond proud of and humbled by!
18K+
total passports sold - sending y’all on local adventures
marketing campaigns run monthly - fueling growth
events hosted annually - bringing communities together
112K+
total ticketed event attendees - making memories locally
1M+
total audience - engaging Texans where they live and explore
Our Story
In 2015, two newcomers to Dallas found themselves searching for a way to make the city feel like home. Kara and Lily had just moved to Texas and quickly realized how much there was to explore—but also how overwhelming it could be to figure out where to start. From hidden gems to local favorites, they wanted to create a guide for others like them: curious, adventurous locals looking to discover everything their city had to offer.
What began as a humble Instagram account sharing recommendations quickly grew into something much bigger—beyond the ‘gram, beyond Dallas and beyond our wildest dreams.
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We built on the magic of the 101 brand, expanding into new markets and platforms to create more opportunities for connection. From launching Austinites101 and FortWorthians101 to offering marketing services for local businesses and introducing products like the Passport Collection, our mission has remained the same: to create a sense of belonging and propel the prosperity of a city, its businesses and its people.
Ten years later, we’re proud to have grown with Texas, inspired by the people and places that have shaped our journey. Reflecting on the past decade, the potential of 101Media has never been clearer. Thanks to a loyal and engaged community, and a meaningful impact both online and offline, our brand is recognized today as a go-to local media resource (The Dallas Morning News).
As we look to the future, we’re fueled by our mission to create a sense of belonging and propel the prosperity of cities, businesses and people. We’re excited to empower local businesses while connecting Texans to the brands, people, places, and experiences that make their cities feel like home.
Because at 101Media, we’ve learned to think like Texans: big, bold, and always aiming for better.
10 Years of Connections & Community
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![People walking on a pathway with a large modern white arch bridge in the background]()
2015
The Beginning
Dallasites101 is born as an Instagram account, sharing local recommendations to help people explore and connect with Dallas.
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![Crowd of people gathered in a park during daytime]()
2016–2018
Expanding the Community
The brand grows across platforms:
Grew our social media presence with Facebook.
Launched the newsletter via Mailchimp.
Introduced a website on Squarespace.
Began hosting live events to bring people together.
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![Person taking a photo of a table with fast food items using a smartphone camera]()
2019
A Big Leap
Co-founders Kara and Lily take Dallasites101 full-time, committing fully to growing the brand and its impact.
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![Two people wearing black shirts standing behind a table with two glasses of white wine]()
2020
Diving into B2B
Introduced our first B2B marketing service: social media management, helping local businesses amplify their voices online.
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![Three women dressed in Western and cowboy-themed outfits chatting and smiling at an outdoor 101Media event]()
2021
A Year of Growth
Expanded from 4 to 18 full-time employees.
Surpassed $1 million in revenue for the first time, marking a major milestone in our journey.
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![Person taking a photo with a smartphone in a well-lit room]()
2022
New Beginnings
Moved into our headquarters, creating a dynamic space to foster creativity and collaboration for our growing team.
Expanded beyond Dallas with the launch of Austinites101, bringing the 101 magic to a second market.
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![Glass with white milk, topped with colorful sprinkles, placed on a vibrant, wavy-patterned cake box, with cookies and disco balls in the background]()
2023
Leveling Up
Evolved from social media management into a full-service marketing agency, now offering digital, social, web, influencer and event marketing, and creative services.
Recognized by Inc. 5000 as one of the fastest-growing small businesses in America, ranking at 1,702 and celebrating a three-year revenue growth of 324%.
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![Two people sitting side by side in blue chairs, holding newspapers in front of their faces]()
2024
Scaling Statewide
Launched FortWorthians101 and Texans101, connecting even more communities across Texas.
Achieved WBENC certification, solidifying our commitment as a women-owned business.
Honored as an SMU 100 winner, recognizing us as one of the fastest-growing companies in North Texas.
Share Your Story
101Media has thrived for 10 years because of YOU. Whether you've worked with us, attended our events, followed our recommendations, or shared our journey in any way—your story is a part of ours! Tell us about your favorite memory or moment from the past decade.
10 Years. YOUR STORIES. YOUR 101.
“Since bringing 101Media on board, our social presence has been full of steady and high quality content that keeps our guests engaged. Such a huge load off the day-to-day list of to-do’s!”
“I’ve been following you on Instagram ever since I moved to Dallas three years ago, and I’ve admired your work ever since. The first in-person event I attended was your December Social in 2023 at The 101 headquarters - I remember instantly falling in love with your space, your team, and the energy.
I left that evening with a stunning flower arrangement and the contacts of several inspiring women who are now dear friends.
Thank you for raising the bar for media work in Dallas. Wishing you continued growth and impact and looking forward to joining the celebration!”
“In the pandemic days of Dallasites101, yall put community first. You highlighted small businesses, provided resources for those who were struggling, and connected everyone together with no ulterior motives. It was truly peak-101 media! I was so inspired!”
