the byron nelsonElevating Excitement for
the CJ Cup Byron Nelson
More than just a PGA Tour event, THE CJ Cup Byron Nelson is a cornerstone of the Dallas sports scene, offering diverse fan experiences like the House of CJ, Tito’s Golf Club, and the ULTRA Bar. With TPC Craig Ranch in McKinney confirmed as the host for the upcoming five years, the tournament’s goals included enhancing brand recognition, solidifying community engagement, and boosting ticket purchases.
IMPACT BY THE NUMBERSIn collaboration with the Byron Nelson, we deployed a strategic initiative engineered to maximize audience engagement, escalate ticket revenue, and translate digital conversations into measurable business success. We carefully crafted each element to foster fan excitement and expand the tournament’s footprint.
$4,000+
total ticket value generated directly from the campaign
100k+
total impressions from social media content
20K
people opened the Byron Nelson dedicated e-blast
STRATEGY & EXECUTIONOur approach for the Byron Nelson’s business targets centered on a robust strategy, blending paid social media, dedicated e-mail campaigns, and dynamic organic content. By capitalizing on digital assets and tangible experiences, we captivated audiences, accelerated ticket purchases, and heightened the event’s excitement.
Paid Social Media Ads / Dedicated E-Blasts / Live Organic Coverage
