After transplanting themselves to Dallas and finding a wonderful city filled with amazing residents and local businesses, but other transplants who didn’t know how to integrate into their new city, founders Kara and Lily began documenting their adventures on Instagram. The aim with their digital COMMUNITY was to help Dallasites, new or native, find a sense of belonging and heightened experience living in Dallas.

The introduction of EVENTS to promote offline city engagement followed, and then came the requests to help businesses run their own social media accounts, and from there the AGENCY was born.